Many marketers don’t pay much attention to product descriptions. They make the mistake of copying descriptions from manufacturers’ sites. It leads to duplicate content and Google ends up flagging the website. Writing compelling product descriptions for eCommerce website requires you consider several critical steps. Right from headlines, product specifications to keyword optimization, product descriptions require expert intervention to make them stand out on the website.
Well-written product description some common attributes.
Qualities of Successful Product Descriptions
Below are a few qualities of effective product descriptions –
Clarity
Product descriptions vary greatly from other content formats. Product descriptions offer the best opportunity to prompt buyers to make important decisions. Since the copy speaks to your audience directly, the tone of the writing needs to be crisp and clear. Your product description reads like an advertisement to the readers. It is essential to keep it short and precise to help buyers find what they are looking for.
Sales-Driven Copy
Product descriptions determine your sales outreach to a great extent. To make your copy stand out from the crowd, consider tweaking it to cater to the buyer persona. Professional product description services allow you to market your product in a way that maximizes profits. While product descriptions play a vital role in driving sales, it may sound salesy. Professional writing eliminates critical mistakes and helps you create impactful descriptions that achieve the desired results.
SEO Optimization
Besides enticing readers to make buy products/ services, product descriptions have a host of other functions. Successful product descriptions always optimize the copy with top-ranking keywords to drive more traffic to the website. It not only improves website visibility but also lets you improve your sales outreach significantly.
Defined Product Specs
Product descriptions are not random information. People have the wrong impression of confusing product description with features. It is not enough to discuss features and benefits in the passage. You need to get into the specifications. For buyers to show interest in a product/ service, they need to learn about details like compositions, area, size, etc. A well-crafted product description outlines its specifications clearly to influence buying decisions.
Storytelling
Product descriptions don’t have to be dull or formal. A great product description draws on consumer psychology to generate copy that sells. Customers don’t purchase products based on hard facts. They buy products because they can connect with them. Storytelling is a proven technique to persuade buyers to make key decisions. Professional product writing service will translate product features into digestible stories to help you get your message across to readers promptly.
Customer-Friendly
Product descriptions are not meant to highlight the relevant information. Product descriptions stimulate consumer behavior to drive sales. To ensure your product description create the necessary impact on consumers, you need to generate user-friendly copy that caters to their interests. Expert writers aim to identify the ideal buyer personality to maximize user engagement.
Conversational Tone
Product descriptions are a crucial part of marketing. Primarily written with marketing objectives, product descriptions define consumer decisions in big ways. Since the focus is directly on customers, the copy needs to manifest their concerns. Rather than selling your ideas, you need to adopt a conversational tone to help your customers relate to the product/service in question.
Packed with Power Words
Writing product descriptions can be tricky because it is easy to lose track of your goals. Your copy needs to prompt readers to invest in your brand. To achieve the desired effect, you need to charge up the writing with power words that drive sales. Persuasive product descriptions have one thing in common: they blend power words that elicit responses from the audience. Instead of using bland words, product descriptions should accommodate words that drive people to take actions. Professional writers have expertise in writing crisp copy that provokes buyers to make the purchase.
Scannable Text
When it comes to appealing buyers’ attention, you cannot bore them with clunky passages. Your writing needs to be precise and direct to help buyers find what they expect to see. Small paragraphs are recommended to keep the copy scannable. Buyers don’t always have time to riffle through the whole page. They just scan through the passage and make snappy decisions. Professional writing can go a long way to optimize your descriptions to make them easy-to-read, encouraging buyers to take the necessary action.
What’s in it for you?
Anyone can write a product description, but it’s not easy to generate the necessary impact on the audience. You need to remember what’s at stake while writing for your company. Have you identified the target demographics? Do you know the ideal buying personality? How can the product/service benefit your target audience? What are the stand-out features of your product/service? These are some points to ponder upon before you set out to write the copy. My writing service addresses these aforementioned concerns to help you stand out from the crowd.
As an SEO writer, I understand that writing for your brand cannot eliminate your audience. Technicalities aside, your writing needs to be relatable to the right audience to help you close deals. My expertise in content writing and relevant experience in the industry can help you scale your business with result-driven solutions. I’ll personalize descriptions to tell your brand story in a way that elicits buyers to invest in your brand. Also, there are other factors to consider, such as visibility on SERPs and website ranking. My writing adheres to all SEO parameters to optimize the content for greater visibility. To drive traffic to your website and boost conversions, I’ll develop user-friendly copy that presents your service/product as a reliable solution to buyers and improves your sales outreach.
FAQ About my Product Description Writing Service
What makes your writing effective?
My writing service aims to identify your core competencies and customize orders to help you connect with the audience. I work with you to figure out the ideal buyer persona to help you boost your sales.
How do you approach your writing?
Regardless of marketing objectives, product descriptions follow a different writing approach. Writing descriptions for eCommerce involves several dominant steps, from client profiling, keyword integration, to writing scannable copy. To begin with, it is essential to figure out the target demographics to make the copy reach out to potential leads. Other important steps include translating the manufacturer’s descriptions into compelling passages with carefully defined segments, like title, specifications, call to action, etc. Finally, I make sure to embellish the copy with action words to elicit buyers to take the next step.
Will you tailor product descriptions to match our brand identity?
My writing adopts a personalized approach to help readers identify with the brand. I make sure to tailor the content to represent your brand interests for profitable outcomes.
Do you optimize product descriptions with keywords?
To make product descriptions visible on SERPs, I optimize descriptions with relevant search terms. I try to integrate keywords organically to create impactful product descriptions.
Do you write original content?
I always write product descriptions from scratch. Copying from the manufacturer’s website leads to duplicate copy that can interfere with your website ranking. To avoid any dispute, I make sure to review product descriptions and provide you with plagiarism-free content.
How long will you take to complete the order?
The turnaround time depends on individual order requirements. Depending on the project brief, It takes 3-7 business days to deliver the order.
