Content writing is no longer limited to writing for websites. There are various important applications of content, from marketing, sales to advertising. With the rise of internet marketing, the demand for impact-driven content has surged subsequently. Depending on the stage of marketing, content writing has myriads of functions – an eBook to attract leads, engaging blog posts, landing pages, or content for inbound marketing.
Content writing can certainly help make a profitable business, but it is not invincible. Technological advancements have brought about a lot of changes across different sectors. Today, we find a lot of businesses running on automation. Cloud-based solutions and predictive models have taken over traditional systems. By all means, it is not difficult to assume that content writing might lose its place eventually.
Marketing trends have undergone several changes over the years. For many marketers, publishing high-quality content consistently makes a lot of difference. There is always the challenge of reaching out to the audience with the current information. It is unlikely that content writing will become obsolete anytime soon, but it makes sense to contemplate what the future holds moving forward.
Alternative Mediums
Writing sure does play a crucial role in getting the message to the target readers, but other mediums like audio content or engaging videos have emerged as exciting alternatives to the written word. We often undermine the significance of audio messages. With podcasts and audio streaming services becoming all the rage, marketers are adopting newer approaches to influence prospects with personalized content.
Videos have become a popular choice when it comes to content marketing. Often videos can bring about higher conversions for their personal appeal. Not only is it a great alternative to writing content, but it has proven to create a powerful impact on consumer decisions. Videos allow SEO content writer to creatively engage with the audience for optimal user engagement. Looking at the hype around audio and visual mediums, content writing might come under threats somewhere down the line.
Technology and the Changing Face of the Industry
Content writing trends are always evolving, and recent developments foresee some interesting changes. First, the focus has inadvertently shifted towards purposeful content. Writing for a niche audience is the best way to build credibility in the industry. There is no room for generic writing when it comes to building your online presence. Marketers are capitalizing on customization and segmentation to reach out the focused customers.
Speaking of trends, visual content has gained a lot of traction recently. Whether it’s an explainer video or insightful comments, videos can optimize your content for better results. AR-backed videos are enabling website content writers to introduce inventive ways to connect with the target audience. Nothing beats storytelling when you think of content marketing, and it’s not hard to believe why visual components are gaining traction across different sectors – education, entertainment, and advertising to name a few.
Anyone in the content industry is familiar with the growing popularity of AI-driven content. Machine Generated Content (MGC) is rapidly becoming a dominant trend with the advent of AI-powered applications. These AI-enabled content applications draw from various sources to develop highly targeted writing for optimal results. The best part of AI writing is its ability to read human psychology to craft value-driven content that brings about desired results. Right from technical writing, news writing, chatbots to website content writing, AI has changed the course of content marketing in unimaginable ways.
Will GPT-3 Take Over?
OpenAI’s Generative Pretrained Transformer (GPT-3) has triggered critical debates as to whether or not AI will render content writing obsolete. Those who are familiar with industry trends are likely to be aware of GPT-3’s ability to generate successful content using predictive models. While many website content writers are yet to be convinced of the scope of GPT-3- enabled writing, it hard to overlook its promising features. People who favor machine learning would agree that such applications are better equipped to deliver specialized content based on predictive human behaviors. Nonetheless, these apps can’t completely disrupt human writing, for they have their own set of limitations. Content writing is not all about facts. Practically speaking, content writer infuses subject matter expertise to tailor content for personalized results. At any rate, premium quality content has to capitalize on human emotions to persuade buyers to invest in products or services, and AI will always fall short as far as personal appeal is concerned, in content marketing or otherwise.